Wondrously Crafted



Pomp & Whimsy brings modern sensibilities to the tradition of gin making, by infusing classically distilled gin with a natural, delightfully flavorful botanical liqueur.

The result is a highly refined, yet playfully sensorial spirit, that is both graceful by itself, and effortlessly dressed, up or down.

It's gin, reimagined.

Made from scratch from a select blend of 16 natural and whole ingredients, including juniper, coriander, angelica, grapefruit, bitter orange, cucumber, lychee, raspberry, lavender and jasmine pearls.

First a classically distilled gin is crafted, infusing the florals, botanicals and citruses into a neutral spirit base, and redistilled to create a highly refined and elegant gin. In a second round of infusion, exotic fruits, spices and more citrus are left to immerse in the gin for up to 10 days. The final spirit is then twice filtered for a clean finish, while carefully preserving the rich natural color and aroma. 

Fruit-floral-botanical. Light citrus and exotic fruits on the start, evolving into a dry, warm spice finish, with a familiar suggestion of citrusy juniper on the tail. Subtly sweet and eminently quaffable.

Back in the 1800s, Victorian liquor sellers used sugar and other flavorings to make the low quality gins of the time more palatable for their customers.  These highly popular “gin cordials” were cheaper, lower proof and easier to drink than the “dry” (unsweetened, undiluted) gin that came straight from the barrels. However, with the invention of the Coffey still, the production of high quality gin became more commercially viable, and by the turn of the century dry gin caught on as the preferred style of gin for the more discerning, high class drinker.
For the Victorians, the infusion of additional fruits or botanicals into gin made for a richer sipping spirit, while still offering the versatility of a gin. Likewise, Pomp & Whimsy Gin Liqueur is delightful sipped by itself, topped with bubbles, or substituted for gin or aromatic liqueurs in traditional cocktails. We like to think of it as an old fashioned spirit, reimagined with a modern soul.