By Dr. Nicola Nice
I am a sociologist and brand strategist who has spent the last 20 years of my career advising alcohol and consumer companies on how better to connect with their audiences.
Originally from London, I came to New York City in 2007 to start a successful consumer insights agency and pursue my professional dreams. Enthralled by the hospitality of my new home, I soon found myself also falling in love with the cocktail culture of the city.
Bringing my personal, professional, and academic passions together, I began experimenting with home infusions, taking inspiration from drink recipes that were popular back when our great great grandmothers were hosts.
I felt that the mixology world would surely benefit from hearing the untold stories of these women. And so, calling on a group of creative soulmates in Los Angeles, in 2015 we embarked on a project together to bring their stories to life. It took two more years of research to launch Pomp & Whimsy Gin Liqueur.
We bring you Pomp & Whimsy as our tribute. A tribute to a time when the spirit was better known as Mother Gin, and to the women distillers, writers and cocktail makers who have made it what it is today.
It’s gin, reimagined.