The idea for Pomp & Whimsy came in 2015, after many years of helping brands understand women: how our senses experience flavor, how we connect with brands intellectually, and the emotions that surround us in our moments of glory.

To me, gin has always seemed like an inherently feminine idea – the infusion of aromatic botanicals into a neutral spirit base. Yet for many women, their experience of gin is not quite as delightful as it sounds!

So, what if we took the premise of gin and made it truer to us and our palates? What if we brought fancy, modernity and, dare I say it, whimsy to this stuffy old world spirit?

And so Pomp & Whimsy Gin Liqueur was born.  
A gin reimagined for us. Our taste, our style, our time. 


Dr. Nicola Nice
Founder & CEO