Kindred Spirits Society (POSTS)

IT’S GIN, REIMAGINED


 
 
 

Pomp & Whimsy Gin Liqueur is a reinvention of the classic gin cordial style. What is a gin cordial you ask? Well, allow us to elaborate…

Popular since the Middle Ages, the original cordial liquors were botanically infused spirits sipped remedially to stimulate the heart, mind, and body. Cordials were made by infusing herbs, fruits, nuts, or spices into a spirit base before sweetening. In Britain, gin was a popular base since it was widely available and believed to have its own medicinal benefits.

With an energizing effect and pleasant taste, by the eighteenth century cordials started to be enjoyed socially as well. Eighteenth century women would make their own cordials to use as home remedies and serve to their guests after dinner. The French love of cordial liqueurs gave rise to the modern term, liqueurs.

By the turn of the twentieth century, cordials and liqueurs had made their way into mixed drinks and were now at the heart of a new drinking tradition - the cocktail. Today, cordials can be enjoyed in many flavors and profiles - from bitter to sweet, fruity to savory - their potency and distinctiveness taking the experience of the cocktail to another level.

So, let us raise a glass to the cordial with Pomp & Whimsy Gin Liqueur!